I help start-ups start. I bring life to new, nebulous positions and roles. I organize the disorganized and bring structure to processes; then test and refine them (and often, document them). I figure out how to get from Point A to Point B. I unstick the stuck. I keep ships afloat and stop gaps, until solutions can be found and implemented. I bring confidence and resilience and a growth mindset to each endeavor, and that looks a little different, depending on what the situation needs. Here's how that's played out in my experience. Please note: this section is definitely not exhaustive.

Here’s a tree. Here’s a tree. And wait, here’s another tree. Do you even see the forest? Creating marketing content is often that way, and it’s hard to step back from the details to see the bigger picture. Start with the goals. List them out. Deep dive into the particulars and do the research. Start telling the stories…strategically. Keep an editorial calendar. Highlight what does well, as well as what doesn’t. Realign your strategy accordingly and keep moving forward with consistent coverage.

Feeling overwhelmed by all the things you need to know? Already attended a training, but feel like all your new-found knowledge is slowly seeping from your brain? Depending on your learning style, a 1:1 with someone who’s trained a variety of business leaders might be just what you need.

Don’t have a website yet, but really want one? Whether it’s for personal use or business marketing, you have to remember one very important thing: your website is a tool. Define your goals, what this tool looks like and how it works, and then build content to support your plan.

Looking to start a new career? Want to highlight your craft or hobby? Ready to launch your new small business? Personal branding and online reputation matters. Think about how you’re crafting and curating your online space. Need some help to uncover the opportunities and create a plan?

Need more videos to help tell your story? Get nervous or feel frustrated by your attempts? Work with someone who has your back and who has experience building video scripts.

Have an event on the schedule and need assistance with promotion? Events offer some really fun marketing opportunities before, during and after the actual event. It’s important to think through the opportunities and evaluate how they may fit into your goals. There’s a pretty good chance you’re going to be busy managing the event day-of, so why not add Jen to your team as a social media correspondent of sorts – for both real-time posts, and capturing moments you may miss? Need an engaging individual to help table an event or cover duties at a conference or expo? She can help with that as well.